MAKE IT        What’s your Product or Service?
Your product or service is ultimately what your business is about and what your business is defined by. You have decided to start a business because you have a good idea about a product or service, or you have produced a product and service and you are ready to take it to market.

Your product or service will define who you are as a business, so it is important that you can define it. Take a moment to describe your product or service in depth. Consider its unique features, and why customers will purchase it.

A good resource for assisting you with describing your product or service and helping you to start your Business Plan is SCORE. Check out the SCORE web-site at www.score.org for your local SCORE Chapter and free business counseling services

You want to go into business for yourself but don’t know exactly what business. You have a good idea for a product but need help to get it made. You have a unique service idea but need help getting it ready for an introduction to the marketplace.  

Listed below are a few places and trade organizations to turn to for help.

 Entrepreneurship www.michiganadvantage.org        www.michigan.gov/business        www.entrepreneurship.org        www.gvsu.edu/misbtdc/        www.nxlevel.org        www.vbdl.org

Food Products    www.productcenter.msu.edu        www.startingblock.biz

Agricultural Business      www.mimarketmaker.msu.edu        www.productcenter.msu.edu

Technology Related Business    www.gvsu.edu/misbtdc/

 Retail Business    www.fasttrac.org/index.cfm 

Manufacturing    www.gvsu.edu/misbtdc/

 Construction        www.cam-online.com

 Tourism/Hospitality    www.swmichigan.org

 Franchise Business        www.gvsu.edu/misbtdc/

 On-line Business Start-ups        www.michiganadvantage.org        www.gvsu.edu/misbtdc/

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